Forget naming your baby after a commercial product or tattooing a Web site on your body, the latest bizarre branding offer comes from DISH Network and its parent company, EchoStar, who are offering any U.S. municipality a crack at 10 years of free satellite TV service to all of its residents, in exchange for permanently adopting the legal name DISH.

The Dish City Makeover would include applying that name to all city buildings, including schools and hospitals where applicable, and in all official city signage and stationery. In return, every household within the city limits would get free DISH service, including a free satellite dish, free installation and the basic 60-channel TV package, for 10 years. Those terms could change as DISH Network's residential service agreement changes over the 10 year period.

EchoStar is taking applications until Nov. 1, the company said.

The unusual branding offer is part of the new DISH campaign to lure cable TV viewers to its direct broadcast satellite network. The campaign has included more aggressive radio and TV ads that portray cable service as lacking in quality.