Top Web Trends Service Providers Shouldn't Ignore

1. The openness debate in wireless: Will the mobile Internet truly become the free and open framework we're accustomed to in the wired world?
2. Targeted advertising: Web ads are moving beyond keywords to target user profiles, behavior and circles of friends. Experiments on the Web and the push-back from privacy groups will have a big impact on similar service provider strategies.
3. Semantics: Anyone who can invent the Yellow Pages and manage E-911 and SPAP routing structures should be able to contribute to the next-generation search engine. Just ask DEX.
4. Gaming as a middleware differentiator: Most new services are targeted to a generation addicted to games. As online gaming horns in on consoles, it will drive a significant market segment.

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