At Your Service: Verizon WebMail
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SERVICE SCENARIO: Verizon needed a next-generation Web e-mail client to keep its broadband customers using its portal applications and content. E-mail drives the majority of customer page-views on the portal and serves as a foundation upon which Verizon can up-sell and cross-sell other content and services.
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SERVICE SOLUTION: Verizon's messaging team searched for a best-of-breed Web e-mail application/service that it could integrate into its existing application infrastructure. That infrastructure is largely open-source-based, relying on Tomcat application servers and messaging infrastructure from Sun Microsystems, including authentication and single sign-on capabilities. After evaluating several Web e-mail front-ends, Verizon chose Laszlo Systems' WebMail, an AJAX-driven Web client.
Telephony reviewed an alpha version of the application. The new Verizon-branded WebMail client works in a browser but feels like a desktop app, including a preview window for message view, drag-and-drop capability, built-in searching and automatic e-mail alerting. An integrated contact list can pop up or be docked in the top navigation toolbar.
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COMPETITIVE LANDSCAPE: Verizon users have the option of using Verizon WebMail or using third-party e-mail and portal services from AOL, Microsoft or Yahoo! “Owning” the customer experience and user interface on the desktop outright — vs. working with a content partner — is an important consideration for service providers like Verizon as they work to provide more telecom/Web services directly to customers.
“[Customers] were looking more and more for features like drag-and-drop and auto-complete, all the things that got introduced with AJAX on the Web. Our goal was to go with an advanced product … and for our customers to have the most advanced features on the Web.”
— Shamik Basu, senior manager of broadband product development for Verizon
Telephony's At Your Service reviews new telecom services while providing insights into how they were built. Get more online, including screen shots detailing the application flow, a podcast Q&A with the service developer and more.
Have a service you'd like reviewed? E-mail rkarpinski@telephonyonline.com.
