Oracle revved up its content and service delivery message machine last week at NAB2007 in Las Vegas with several announcements involving deployments with media and entertainment companies and demonstrations of its partner-based solutions. This week, Leapstone joined Oracle’s Service Delivery Platform (SDP) Partner Initiative.

Oracle introduced new customers in the content and entertainments arena. Bebo, a social networking site in the United Kingdom, Ireland and New Zealand, implemented the Oracle Database 10g to provide infrastructure for its social network of more than 31 million registered users. Swisscom implemented Oracle Communications Billing and Revenue Management to deliver and bill for media and entertainment services including ringtone and movie downloads and IPTV. And Japanese video game producer Konami Digital Entertainment implemented Oracle On Demand to manage subscriber information for its e-AMUSEMENT System, an arcade game where subscribers play each other remotely via a network.

Providing the mix of systems necessary to deliver such services, Oracle has been lining up partners that can play a role in its service delivery platform. Leapstone Systems, a provider of service delivery and content management solutions, is the latest. Today, it announced its affiliation with the Oracle Service Delivery Platform (SDP) Partner Initiative. As a member of the initiative, Leapstone will collaborate with Oracle and other providers of specialized SDP functions to deliver comprehensive SDP solutions to joint customers.

“We are one of the enablers among many in the overall ecosystem, but one of the things we bring to the table with our Communications Convergence Engine is the critical value add that gives the ability to manage the whole back office for what is quickly becoming the service providers digital storefront,” said Jennifer Smith Byers, vice president of sales and marketing at Leapstone Systems.

Leapstone is built using an Oracle database and is being uses by AT&T in its U-verse IPTV project. As IPTV is rolled out on a broader scale, it will drive demand for SDPs that support multiple services, Byers said.