Telephony LIVE

Know a service provider that is DEFINING INNOVATION?

Nominate a service provider today for the Telephony Innovation Awards, to be held at Telephony LIVE: The 2008 Telecom Summit!

Learn more or Nominate!

         Subscribe in NewsGator Online   Subscribe in Bloglines

Vodafone, Groove trial off-portal music downloads

more on the topic

More Related Articles

Vodafone and Groove Mobile are turning their collaboration over off-portal music downloads into a commercial trial that may result in a full service launch this fall.

Vodafone U.K. has agreed to test an SMS-triggered music download service powered by Groove that will allow music labels and artists to sell directly to the customers without incurring Vodafone’s normally steep download fees.

Vodafone along with most European providers charge per-bit or per-minute data charges to access or download data on its GPRS and UMTS networks. While for a small application or a ringtone that many not amount to much, a 3 MB song can rack up charges well beyond the cost of the song file itself. In an effort to encourage more music downloads over the network as well as drive more data usage, Vodafone is waiving the data fees in exchange for a percentage of the song sale.

“Cost incurred by music labels to distribute music on a digital platform remains the single biggest barrier to off-portal music sales and one of the largest inhibitors to growth in the off-portal sector in general,” Groove chief marketing officer said in a statement.

Sony BMG will be the first record label to sign to the program, but Sexton said additional labels will follow as the launch gets underway. Eventually such a platform could be used by labels big and small or even individual artists could use the platform to distribute their music without relying on getting on a carrier’s high-demand content portal.

The three-month trial will begin in July, after which Vodafone will do a full launch in the fall, though the scope and scale of that launch will be determined by the trial results. Groove Mobile has been expanding into all aspects of the full-track download space. It powers the Sprint Music store as well as the 3 Groups full-track store. In addition to audio files, it has been expanding into music videos, having just expanded its deal with 3 to power its music video download service.

Get Updates Via Email

related resources

popular articles

Want to use this article? Click here for options!
© 2008 Penton Media Inc.

White Papers

WHITE PAPER

Network Evolution to SIP-based Networks: Migration Strategies for Success

This paper explores the benefits of optical control plane functionality for service providers. You’ll learn the benefits of Ciena's CoreDirector, the first intelligent optical switch. DOWNLOAD NOW

Podcasts

PODCAST

A NXTcomm08 Podcast: George Dobrowski, Broadband Forum

George Dobrowski, chairman and president of the Broadband Forum, speaks with Associate News Editor Sarah Reedy about the broadband industry and its relevant themes at NXTComm08. LISTEN

Blogs

BLOG

What happened at NXTcomm08

Recuperating from the big show, here are some reflections on some of the more prominent themes amid activity at the show... READ

E-Books

E-BOOK

READ E-BOOK: MANAGING THE CUSTOMER EXPERIENCE

This e-book explains how to keep your customers happy, reduce churn and strengthen profits. Sponsored by CA’s Wily Technology Division. READ NOW!

Events

FEATURED EVENT

NXTcomm08: News from the show as only Telephony can deliver!

The editors of Telephony have all the news from NXTcomm08, including keynote recaps, podcasts, video interviews and much more! Visit nxtcommnews.com.

TV

TV

Interview with Jim Hansen of Embarq at NXTcomm08

Tune in to Telephony TV to watch an interview with Embarq's Jim Hansen at NXTcomm08. WATCH IT NOW.

  • Telephony Content
  • Telephony Content

current issue

Current Issue

June 30, 2008

Telecom's top execs had lots to say at NXTcomm08 -- our editors covered every word. Read Now

Telephony Innovation Awards

The second annual Telephony Innovation Awards recognize service providers who have developed unique or first-to-market offerings that either utilize technology or address customers’ needs in a new way. Nominate a service provider for this distinctive award!
Learn more or
Nominate

NXTcomm08 Show Daily News

Get up-to-the-minute news from NXTcomm08 -- before, during and after the show! Hear interview podcasts, announcements, commentary and more. Visit www.nxtcommnews.com!

more news

Global >>

MORE

Ethernet >>

MORE

Independent >>

MORE

IPTV >>

MORE

IMS >>

MORE

WiMax >>

MORE

VOIP >>

MORE

FTTX >>

MORE

Access >>

MORE

Broadband >>

MORE

Wireless >>

MORE

Software >>

MORE

Podcasts >>

MORE

Get Updates Via Email

Browse Issues

  • June 30, 2008
  • Jun 16, 2008
  • May 19, 2008
  • May 5, 2008
  • Apr 28, 2008
  • Apr 14, 2008
  • Mar 31, 2008