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IPTV, youth key telco goals

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The gap to offer video services is narrowing, according to the third annual Telephony and Tellabs informal poll of attendees at Globalcomm. More than half of respondents said telcos will be competitive in video within a year, improved from last year when 54% thought telcos would compete within three years. IPTV is gaining in importance; 57% plan to deliver the technology within five years. And Echo Boomers continue their reign; 53% consider them “extremely important.”

HOW IMPORTANT IS THE YOUTH MARKET, INCLUDING ECHO BOOMERS (THE CHILDREN OF BABY BOOMERS), TO SERVICE PROVIDERS?
Extremely important 53%
Important 36%
Somewhat important 7%
Not important 3%

PLEASE RANK THE FOLLOWING IN ORDER OF DRIVING NEW BANDWIDTH TO YOUR NETWORKS
(percentage of respondents listing each category as most important)
Ethernet business services 44%
Consumer video services 29%
3G mobile leased capacity 20%
Hosted applications, SANs, etc. 7%

WHICH OF THE FOLLOWING IS/ARE MOST IMPORTANT TO BEING COMPETITIVE WITH IPTV SERVICES?
(percentage of respondents listing each category as most important)
Quality of service superiority 46%
Better/more on-demand services 20%
Bundled billing of IPTV with broadband data and/or voice service 21%
Personalization of services 13%

Source: Telephony and Tellabs Globalcomm Poll 2006


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