As IPTV rollouts continue and service providers further sharpen their offerings and advertising campaigns, the levels of IPTV subscribers, equipment shipments and equipment revenue will continue to grow, according to recent market predictions from Infonetics Research and In-Stat.

Providers still unsure of the possibilities of an IP-driven video offering can look to data from the Organisation for Economic Co-operation and Development (an international economic monitoring and forecasting body). With a large base of broadband users currently receiving that service via DSL, the market could be ripe for more telco video players to take advantage of technology already in place.