`Survivor’, ‘The Apprentice’ and `Are You Smarter than a 5th Grader’ Producer Mark Burnett recently shared his experiences and thoughts on digital content delivery during an exclusive, executive event in Hollywood, hosted by NXTcomm and InfoComm and sponsored by iHollywood Forum. Burnett’s comments on the symbiotic role between entertainment and communications began an industry dialogue which will continue on June 19, 2008 during NXTcomm08 in Las Vegas. “I absolutely will be considering new delivery channels as I develop new shows,” Burnett commented. “A fantastic opportunity lies in mobile - today it is unheard of for anyone to leave their home without a mobile, which presents the ideal distribution channel for viewing the content people want, when they want it. But it is not enough for producers to only deliver content over these new channels; they also must re-think and refocus their production to accommodate new distribution channels. ” A NXTcomm podcast of Burnett’s remarks is available at
http://www.nxtcommshow.com/news_releases/burnett_podcast.html.