Telephony Online

AGENDA

OCTOBER 10--CONFERENCE DAY 1
NOTE: All times Central

7:30-8:30 AM

Continental Breakfast

Opening Address: Robert W. Pullen, Senior Vice President, Global Services, Tellabs
[ listen to a preview ]

Opening Keynote: Mark Wegleitner, Senior Vice President-Technology and CTO, Verizon Communications

General Session: The Service Provider Transformation
All shapes and sizes of communications providers face essentially the same dilemmas: How to get more capabilities, customers and revenues without spending more—or at least with a guarantee of increased returns. This panel, representing a confluence of experts from a wide range of service provider outfits, will offer a lively and interactive look at how those challenges are being addressed—and how different categories of service providers are reinforcing their futures with new technology, marketing and sales strategies.

Panelists include:

• K.B. Chandrasekhar, CEO, Jamcracker
• Mike DeVito, Vice President, BT Global Telecom Markets
• Eric Shepcaro, CEO, tel(x)
• Robert Pullen, Senior Vice President, Global Services, Tellabs
• Mark Wegleitner, Senior Vice President Technology & CTO, Verizon Communications

Networking Basics

Track Session #1

Video Services Track: TV for the YouTube Generation
Competitive video service providers will be defined by the kind of content they offer, and how they offer it. This session will examine how IPTV offerings can be more personalized, the best modes of content delivery and distribution, and where high-definition formats and personal video recording features factor in the equation.

Panelists include:

• Jonathan Hurd, Director, Altman Vilandrie & Co.
• Todd Narwid, Senior Vice President, Worldwide Sales, Narrowstep
• Mark Cannata, Vice President, Tellabs
• J.D. Zeeman, Director, Digital Media, IBM

Converged Services Track: The Promise (and Threat) of IMS
What in the world is the IP multimedia subsystem, and what does it mean to the converged services future you covet? This panel will tackle that complex topic, as well as the reality of multi-vendor IMS, the critical question of whether IMS really will be able to allow plug-and-play scenarios in its early implementations, and the biggest question of all: What applications will IMS make happen?

Panelists include:

• Peter Castiglione, Manager, Network Services, AT&T 
• Patrick Fitzgerald, Vice President, Marketing, Apptrigger
• Payam Mavedat, Vice President, Product Management & Marketing, Mavenir Systems
• Martin Taylor, Vice President of Product Management and Technology Strategy, MetaSwitch

Enterprise Services Track: Making Carrier Ethernet Shine
Carrier Ethernet applications are becoming so popular and commonplace that service providers offering them are at risk of becoming me-too providers. This panel will examine not only the technology platforms that can make your offerings unique, but also how to best position your take on carrier Ethernet in the market to avoid getting lost in the crowd—and to help you turn a quicker profit.

Panelists include:

• Kurt Raaflaub, Carrier Ethernet Market Development, Adtran
• John Sauer, Director, Technical Marketing, Tellabs
• Tom Roche, Vice President, Business Data Products, Verizon
• Kamran Sistanizadeh, Chief Technology Officer, Yipes
• Mitch Auster, Senior Director, Solutions Marketing, Ciena

Lunch

Track Session #2

Video Services Track: The Inner Workings of TV's Future
Talking about IPTV (or RF video delivery) is one thing, but none of it will happen without the right FTTx platforms and other broadband access infrastructure in place. Join a panel of technology experts and hear their insights on the best network approaches to video delivery—including how much bandwidth is necessary, the future of GPON, and views on the set-top box dilemma.

Panelists include:

• Pat O’Brien, President Global Connectivity, ADC 
• Paul Connolly, Vice President, Business Development, Scientific Atlanta
• Geoff Burke, Director of Field Marketing, Calix
• Rick Overman, P.E., Executive Vice President - Engineering Services, CHR Solutions

Converged Services Track: Chasing Fixed/Mobile Convergence
In many ways, the integration of wired and wireline networks and services is the ultimate convergence vision—but is it realistic, or is it just a subject of lip service for all future generations of telecom service providers? Join a panel of experts from both sides of the fixed/mobile convergence aisle to talk about technologies being developed to make it happen, the applications that will be first to cross over, and who will own the customer.

Panelists include:

• Tom Yin, Network Transformation Executive, IBM
• Kermit L. Ross, founder and principal, Millennium Marketing
• Alon Lelcuk, vice president and CTO, Personeta
• Arun Handa, CTO, IntelliNet
• Steve Shaw, Associate Vice President for Marketing, Kineto Wireless

Enterprise Service Track: Voice 3.0 - The Progression of Enterprise VoIP
Voice over IP applications have taken firm root in the enterprise sector—so what’s next? This session will cover the mobility aspects of enterprise voice and the promise of VoIP to let road warriors take their enterprise phone service on the road, including the network and software innovation necessary to make that happen.

Panelists include:

• Jack Baron, Chief Marketing Officer, PAETEC
• Hunter Newby, Chief Strategy Officer, tel(x)
• Charles Studt, Vice President of Product Management, IntelePeer

Networking Break

Keynote: Scott Richardson, Chief Strategy Officer, Clearwire

General Session: Technologies for the Transformation
The various breakout sessions of Telephony Live will explore in-depth how the development of different technology sectors is bringing about new revenue and profit opportunities throughout the industry—but how does it all fit together? This panel, comprised of experts whose job it is to manage the convergence and integration of network technology at the highest levels, will help provide clarity about the evolution of communications networks.

Panelists include:

• Ken King, Director, Telco and Media Convergence, SAS
• Grant Seiffert, President, TIA
• Jesus Leon, Senior Vice President & Chief Strategy Officer, Ciena
• Max Kipfer, Executive Vice President, Corporate Development
• Tom Flak, Senior Vice President of Operations, SOMA Networks

Telephony Innovation Awards

Cocktail Reception

OCTOBER 11 – CONFERENCE DAY 2

7:30-8:30 AM

Continental Breakfast

Keynote: Larissa Herda, CEO, Time Warner Telecom
[ listen to a preview ]

Keynote: Bruce Schneier, Chief Technology Officer, BT Counterpane
[ listen to a preview ]

General Session: Chasing the Next Generation of Content
In the past, “content” on a telecom network was voice and nothing but. Now voice services—while still critically important from the perspectives of both capability and revenue—is just another application on a network. Join this interactive discussion of content experts to learn not what the next singular killer app will be, but rather how to prepare your company and your network for a new content order in which content in any and every format could rule.

Panelists include:

• Jeff Miller, President & CEO, ICTV
• Bill Squadron, President, IP-Prime, an SES Americom company
• Dr. Graham Carey, Director Industry Solutions, Oracle
• Frank Chindamo, CEO, Fun Little Movies

Networking Break

Track Session #3

Video Services Track: Moving Pictures - The Rise of the Third Screen
No truly comprehensive video strategy is complete without a mobile delivery strategy. Hear from some of the wireless community’s leading mobile video experts on the role mobility should play in the video services future, including their views on the best network technology formats to support it, the ideal length and format of content, and the devices that consumers will pay for and use.

Panelists include:

• Adam Levine, CEO, FunMobility
• Bill Gaudreau, Director Business Development, mSpot
• Alex Bloom, Vice President & General Manager, Content and Consumer Services, Motricity
• Mazen Chmaytelli, Senior Director of Global Technical Marketing, Qualcomm/MediaFLO Technologies

Converged Services Track: Bundle Up or Strip Down?
A communications services bundle is far more than just a single bill—but unless a service provider has the right capabilities in place and the right understanding of bundling, that’s often how a service bundle is positioned. This panel will focus on ways service providers are actually integrating services together and how those applications can be positioned to complement one another—and it will address the critical question of when bundling is too much.

Panelists include:

• Patricia Lopes, Program Leader, Service Transformation, Alcatel-Lucent
• Rory Altman, Director, Altman Vilandrie & Co.
• Steve Borelli, Vice President of Marketing and Business Development, Integra5
• Vince Margiotta, Vice President, Program Management & Business Services, XO Communications

Enterprise Services Track: Making Managed Security Work
Are managed security services really that secure? Threats to enterprise networks are proliferating and coming from multiple new directions all the time. How can service providers be certain their managed security offerings keep up? This panel will examine the dangers—and the promise—of the managed security business.

Panelists include:

• Dr. Craig Labovitz, Chief Scientist, Arbor Networks
• Clark Easterling, Vice President Marketing, Perimeter Security
• Martin Capurro, Director Managed Security Services, Qwest
• Cindy Bellefeuille, Director of Security Product Management, Verizon Business

Lunch

Track Session #4

Video Services Track: How the Future of TV Will Be Sold—and Paid For
IPTV stands to put the billions in dollars of cable services at risk, but telecom service providers that act like me-too providers of video will fail. Join a panel of experts to hear about marketing strategies for the next-generation of TV, including ad-based content, different revenue models and what they can learn (or forget) from the cable generation.

Panelists include:

• John Reister, Chief Architect, IPTV, BigBand Networks
• Brian Mahony, Vice President of Marketing, Espial
• Roger Entner, Senior Vice President, Communications Sector, IAG Research
• Ravi Medikonda, Director of Service Provider Marketing, Juniper Networks 

Converged Services Track: Convergence or Convenience?
While telcos have been focusing on convergence from a product standpoint, customers place more importance on convenience. In spite of confusing bells and whistles, consumers have figured out themselves how to make their devices communicate, and are even improvising their own integration using web applications that are freely available—such as using Second Life for virtual meetings. The issue is not about software interface, it’s about user interface. How do marketers move beyond convergence (the product benefit) to address convenience (the real customer benefit)? Through an efficient and compelling end-to-end customer experience. Expect plenty of lively discussion as industry experts and top marketers discuss optimal customer experience strategies in both consumer and B2B spaces.

Featuring:

• Katrina Lowes, Vice President, MarketBridge
• John Pelson, Chief of Convergence Strategy, BT plc

Enterprise Services Track: Selling the Next Generation of Services
Many of today’s enterprise IT managers have a higher level of technology knowledge than their predecessors, but even less time to hear about new services that can simplify their operations. Learn from the experts about how to make the sale to tomorrow’s enterprises, including where tools like targeted Google ads and virtual sales forces fit in.

Panelists include:

• David H. Yedwab, Partner, Market Strategy and Analytics Partner 
• Michael Rouleau, Senior Vice President, Business Development and Strategy, Time Warner Telecom 
• Russ Maney, Vice President of Marketing, Smoothstone IP
• Jim Forbes, Internet & Telecom Executive

Networking Break

Keynote: Linda Beck, President, New Edge Networks

Closing Town Hall: The SMB Opportunity
The small and mid-sized business market has long represented on of the most significant—and most inscrutable—opportunities in the communications sector. This town hall discussion of service providers, enterprise customers, technology experts and more will help better define both what the SMB opportunity is and how service providers can live up to the challenge.

Panelists include:

• Sanjeev Aggarwal, Vice President, SMB IT Infrastructure Solutions, AMI Partners
• Lisa Graham, Senior Vice President of Sales, Covad Communications
• Greg Griffiths, Vice President, Marketing, New Edge Networks
• Jeff Thompson, CEO, Towerstream

Closing Remarks