We have sports commentary programs, daily newscasts, football games and full-length episodes of "CSI" broadcast to our mobile phones. What's next? A cooking show perhaps?

Any of you who have dreamed of seeing a tiny Emeril or Rachael Ray spastically sautéing on your mobile phone may be disappointed, but the cooking show has come to mobile and in format that you might find somewhat odd. Airborne Entertainment is launching "Bitchin' Kitchen" over its video distribution network -- the star customer of which is Verizon Wireless' V Cast -- complementing its inventory of repurposed video clips from shows like "Family Guy" and NHL Mobile.

You won't see recipes like Chicken Almandine here. Instead you'll find hostess Nadia G demonstrating such practical delicacies as One Night Stand Breakfast -- what do you cook for the first-time lover you never plan on seeing again? Pancakes or French toast? -- or Single-Life Salmon. All episodes come in at 60-90 seconds and it's Airborne's first video show produced as original content for the mobile phone.

"We took a cooking show and gave it a punk-rock edge," said Mike Amin, Airborne's senior product manager for audio and video. "The show does two things: It makes you laugh. If you want to see a cast of crazy characters and a hot host, it's all there. But if you want to learn how to make these dishes, that's all there."

Admittedly I haven't seen the show yet (Airborne's promised clip hasn't arrived yet), and I'm not in a position to judge its quality. But I'm definitely intrigued by the concept. There have been several ambitious but failed attempts at creating the mobisode, most notably Fox Interactive's creation of a made-for-mobile version of thriller "24." So if "24" can't make it than how will "Bitchin Kitchen"? Amin said the reason is simple: Airborne isn't trying to shove a full-length TV drama into a 90-second mobisode, which is bound to fail. Mobile TV is a new media, and it needs new formats, and that's why Airborne specifically chose to avoid creating a standard cooking show and focused instead on the quirkiness of Nadia G. According to Amin, to be successful Airborne's cooking show can't occupy an existing genre, it has to occupy a new one.

I can buy that. After all, look at the most successful mobile program the industry has produced, Lil Bush, made by the now defunct Amp'd Mobile, but since picked up by Comedy Central for the home TV screen. It's a cartoon, sure, and one obviously targeted at adults, which is nothing new. But the format is basically a series of Bush jokes -- some political astute and some tasteless -- lumped together into simple plotlines lasting no longer than a few minutes, something that doesn't carry over to a longer format that easily.

Maybe Airborne has stumbled onto something here. We'll see what V Cast subscribers think.

Contact me at kfitchard@telephonyonline.com.