The TV and the mobile phone screen have been perfectly matched since the first video stream wound its way over the wireless network. There has been plenty of TV content that’s been repurposed for the phone. There’s been plenty more original TV shows for the mobile phone to supplement favorite shows on the TV. There’s even been video content existing in isolation in the wireless world. But before now, there has never been a mobile TV program, or mobisode, that started out on the phone and then transitioned to the TV.

That’s just what happened to the original series “Lil’ Bush: Resident of the United States,” an animated farce poking fun at the Bush White House. The series debuted on Amp’d Mobile on Sept. 1, and since has been one of its highest-ranking video streams. Now Comedy Central is taking the show to its linear cable channel, putting it on potentially millions of TVs across the country. After it airs, the individual shows will then return to Amp’d Mobile through its Comedy Central video channel.

As an isolated incident, the deal isn’t earth shattering. The show will most certainly gain a much wider audience over Comedy Central than it would being marketed to the few 100,000 subscribers currently populating the Amp’d content engine. But it does show the growing power of mobile content to influence our more traditional media today. Amp’d basically became a test bed for a new show or a new format. And more significantly, it shows the wireless screen isn’t just a dumping ground for scaled versions of bigger content.

It’s unlikely the next big reality TV show or medical drama will make its debut over the Amp’d, Sprint or Cingular network, but then again the mobile phone was never really made for that kind of format. But in world where entertainment is being driven just as much by short video snippets on YouTube as well as primetime, where comic books are turned into movies and movies are turned into video games, there’s a lot of potential for mobile content to cross other media divides.

E-mail me at kfitchard@telephonyonline.com.