Telephony University

Telephony University

Join us for an in-depth day on Deep Packet Inspection. Telephony University presents three Webcasts and an interactive panel of experts to explore all things DPI. You’ll hear from the industry professionals leading the way and participate in Q+A with our experts.

Learn more
         Subscribe in NewsGator Online   Subscribe in Bloglines     

Cingular “Idol” promotion to ship live ringtones

more on the topic

More Related Articles

Cingular today broke a new record in music licensing while simultaneously coming up with one of the most compelling multimedia services in wireless. It announced it would ship ringtones made from the live recordings of contestants on hit-show “American Idol” available for download the day after they are recorded.

Normally, making a ringtone is drawn out process requiring endless negotiations over rights, but the unique situation of the TV program aired on Fox cuts through the red tape. Since the individual contestants aren’t signed to any record contracts, Cingular is free to license the music directly from the show, allowing it to produce a highly in-demand ringtone less than 24 hours after it is first performed.

The only caveat is that many of the songs performed are cover songs, the original rights to which are owned by music publishers. Cingular and its licensing FremantleMedia will seek to gain publisher’s clearance the week before the show broadcasts, allowing Cingular to distribute the recording right after it airs.

“American Idol” has been huge hit for several seasons and has been simultaneously become a marketing bonanza for Cingular, which has exclusive wireless rights to the show. In the past, Cingular has enabled SMS voting for contestants and released ringtones of the “American Idol” theme song and ringtones of the songs performed on the show--but only songs performed by the original artists, not the contestants. This will be the first time that Cingular has been able to bring the music to market right when its demand is highest, right after the broadcast, and sell the actual recorded performance of the contestants.

Cingular will sell the ringtones for $2.49, and allow customers to pre-purchase songs the minute after they are performed. The ringtone will uploaded automatically to the customers phone via SMS as soon as it’s encoded. Cingular will also provide a backlog of previous Idol performances in a specially designated Idol music store.


Commenting terms of use blog comments powered by Disqus
Get Updates Via Email

related resources

popular articles

Want to use this article? Click here for options!
© 2008 Penton Media Inc.

White Papers

WHITE PAPER

Content Management vs. Knowledge Management

Many make the mistake of thinking that Content Management and Knowledge Management are synonymous since both deal with creating, managing and publishing information. DOWNLOAD NOW

Podcasts

PODCAST

A Telephony Podcast: ConceptWave

In this podcast, we talk with Chun-Ling Woon of OSS vendor ConceptWave about the need for service providers to evolve their order management and fulfillment processes, in particular to deliver new triple play and quad play services.LISTEN

Blogs

BLOG

OMS: Open comes in many flavors

All is not necessarily blissful in the land of open mobile software.READ

E-Books

E-BOOK

Broadband for the Masses from Motorola

This e-book provides insights on how fixed broadband wireless services can provide affordable solutions in an unlicensed spectrum. READ NOW!

  • Telephony Content
  • Telephony Content

current issue

Current Issue

December 1, 2008

The next network frontier offers new opportunities for service providers. Read Now

Recent Comments

Follow comments on Telephony

more news

Global >>

MORE

Ethernet >>

MORE

Independent >>

MORE

IPTV >>

MORE

IMS >>

MORE

WiMax >>

MORE

VOIP >>

MORE

FTTX >>

MORE

Access >>

MORE

Broadband >>

MORE

Wireless >>

MORE

Software >>

MORE

Podcasts >>

MORE

Get Updates Via Email

Browse Issues

  • December 1, 2008
  • November 1, 2008
  • October 1, 2008
  • September 1, 2008
  • July 14, 2008
  • June 30, 2008
  • Jun 16, 2008