Telephony LIVE at NXTcomm08

Join us June 16 at NXTcomm08!

Hear keynotes from Dennis Huber of Embarq and Mike DeVito of BT Wholesale plus speakers from IBM, Cavalier Telephone, TDS Telecom and more!

Learn more or Register Now!

         Subscribe in NewsGator Online   Subscribe in Bloglines

Apple’s iPhone launches in Europe

more on the topic

More Related Articles

Apple revealed one more glimpse of its global wireless strategy today, announcing it will launch the iPhone in the U.K. with European mobile phone network provider O2 as the exclusive carrier partner. The official launch date is set for Nov. 9.

Apple CEO Steve Jobs and O2 CEO Matthew Key made the announcement today in London with little fanfare. The device is the same as the 8GB model currently shipping in the U.S. It will be priced at £269 ($536) tax-included with a minimum 18-month contract.

Excluding taxes, the phone is roughly the same price as the original price tag for the 8 GB iPhone, which Apple recently reduced in price by $200. While phones are traditionally unsubsidized in the U.K., and high-priced phones are common, Apple may soon repeat its price drop in the U.K., which could produce the same angry reaction among early purchasers there that it produced here. O2 will be deploying the devices over EDGE, the same oft-griped-network serving U.S. iPhones. Launching the same slow phone in Europe, where users have become accustomed to 3G speeds, is bound to produce even more grumbles than in the U.S.

At this morning’s launch announcement, Jobs said that the 3G chipsets place too heavy a load on the iPhone’s battery meaning a UMTS phone’s battery life would be too short. He indicated that once there are better chipsets, the iPhone will move to a 3G network, implying that this transition would occur in late 2008. In the meantime, O2 has promised 30% population coverage with EDGE, growing to an undisclosed ceiling.

All of O2’s plans will include use of its wireless broadband network, Cloud’s, 7,500 free Wi-Fi spots. O2 projected that two-thirds of the iPhone’s data usage would be over Wi-Fi through private home networks and the Cloud footprint rather than on the EDGE. The service plans all include three new pricing plans, which give users unlimited data plans and cost £35 ($70) per month for 200 voice minutes, £45 ($90) for 600 minutes and £55 ($110) per month for 1,200 minutes.

Outside of the new carrier partnership and a slightly new price point, the most significant difference for European iPhones will be mobile access to the iPhone store. Users will be able to find, preview, choose and purchase music and, now, download it over the air when connected to Wi-Fi, but not over the EDGE network.

Although Jobs declined to talk about any country outside of the U.K. at today's press conference, Apple’s U.K. deployment of the iPhone is the first of many anticipated announcements. Other purported international expansion plans include deals with operators in Germany, Spain and France. German newspapers have reported that T-Mobile will announce tomorrow its deal to sell the iPhone in Germany beginning November 1, and Orange France in Paris is also alleged to be Apple’s exclusive partner in France.

Get Updates Via Email

related resources

popular articles

Want to use this article? Click here for options!
© 2008 Penton Media Inc.

Webcasts

WEBCAST

Which Carrier Ethernet Business Model is Right For You?

Find out! Watch Telephony's LIVE Webcast May 13, 2PM ET/11AM PT. Telephony and IDC examine how various factors impact the Ethernet services business model. LEARN MORE or REGISTER NOW.

White Papers

WHITE PAPER

Addressing Data Integration Challenges with SOA

Read this paper on how SOA (service-oriented architecture) offers tremendous promise to streamline application development and enable productive re-use of existing services. Brought to you by Progress DataXtend. READ

Podcasts

PODCAST

Cloudshield and DPI Technology

Cloudshield's Peder Jungck talks about the "right" way to use DPI and how service providers can change the tenor of the conversation about this important -- yet controversial -- technology. LISTEN

Blogs

BLOG

Not everyone sees the magic in Jack

The success of MagicJack in numbers alone is without a doubt notable. Still, not everyone is singing Jack’s praises. ... READ

E-Books

E-BOOK

READ E-BOOK: MANAGING THE CUSTOMER EXPERIENCE

This e-book explains how to keep your customers happy, reduce churn and strengthen profits. Sponsored by CA’s Wily Technology Division. READ NOW!

TV

TV

Mobile Commerce: Driving Change in Mobile Backhaul

What is Mobile Commerce? How exactly does it work? Is it really poised to change the way you go about your business? Tune in to this timely video podcast from Tellabs to better understand this topic. WATCH IT NOW.

  • Telephony Content
  • Telephony Content

NEWS & INSIGHTS

CURRENT ISSUE

TOOLS

more news

Global >>

MORE

Ethernet >>

MORE

Independent >>

MORE

IPTV >>

MORE

IMS >>

MORE

WiMax >>

MORE

VOIP >>

MORE

FTTX >>

MORE

Access >>

MORE

Broadband >>

MORE

Wireless >>

MORE

Software >>

MORE

Podcasts >>

MORE

Get Updates Via Email

Browse Issues

  • May 5, 2008
  • Apr 28, 2008
  • Apr 14, 2008
  • Mar 31, 2008
  • Mar 17, 2008
  • Feb 25, 2008
  • Feb 11, 2008