Motricity today announced it has added portal services to its Fuel content distribution platform and has launched its own catalog of music, wallpapers, games and other applications it is offering to its carrier partners.

The new services mark Motricity’s move outside of the pure-play content distribution and management arena into actual content sales and creation itself. Motricity announced Alltel as its first customer for its new portal solution, powering a content home page that allows Alltel customers to get information, browse for and buy content outside of the BREW platform provided by Qualcomm.

Motricity vice president of marketing solutions development Dov Cohn said that the portal services allow carrier and media customers to branch out beyond content available from end-to-end solutions providers like BREW so carriers can distinguish themselves from competitors using the same solution. Cohn said carriers can use the portal to create individually tailored HTML and WAP home pages that allow them to quickly establish their own unique presence, but also to promote specific types of applications, particular ones they get higher shares of revenue from.

The catalog will feature a library of 20,000 music tracks and ringtones, 20,000 wallpapers, screen savers and logos and 1200 games, ebooks and some 40,000 individual specialized applications. Cohn said the content library is meant to be a baseline service for operators looking to break into a specific content arena but don’t have the resources or the inclination to negotiate with the big applications aggregators.