Motricity today announced $32 million in funding, which it will put toward developing new content services and possibly tactical acquisitions in new markets.

Even before the new funding round, which was led by previous investor Advanced Equities, Motricity has been on the acquisition hunt. It bid for mobile transaction firm m-Qube earlier this year, only to lose out to VeriSign, but it found its mobile aggregator last month when it agreed to buy GoldPocket for an undisclosed amount.

In addition to the funding, Motricity also gained two new high-profile board members: David Holland, vice president and treasurer for Cisco Systems, and Steve Clark, former CEO of SpectraSite Communications.

Earlier this week, Motricity announced a deal with Universal Music for a short code service, which will allow customers to request content about any of its artists through SMS.

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