Telephony LIVE

THE 2008 TELECOM SUMMIT

Introducing Telephony Live: The 2008 Telecom Summit -- the second annual, two-day conference from the editors of Telephony magazine.

Learn more

         Subscribe in NewsGator Online   Subscribe in Bloglines   

Sprint eyeing BREW

more on the topic

More Related Articles

After years of striking its own mobile data course, Sprint is taking another look at Qualcomm’ BREW. The carrier said today it has incorporated BREW’s UiOne user interface into one of its phones, utilizing it to create “themed” decks users can tailor to their liking, and has plans to launch the UI on other handsets.

A Sprint spokesman confirmed today that Sprint is using UiOne on the Sanyo MM-7500 Power Vision phone, allowing users to customize their screens and interfaces with multiple interactive themes such as baseball and other affinities. Qualcomm also announced yesterday that Sprint would be one of the key presenters at its BREW conference in June, leading a discussion on how to use UiOne as theme engine.

But the Sprint spokesman said that adopting the BREW UI does not change Sprint’s overall content strategy. He said Sprint’s core application engine is still Java, and the company is dedicated to using the Java platform for all of its non-smartphone applications. Unlike Verizon Wireless, which itself doesn’t use UiOne, Sprint is not using the BREW delivery platform or content catalog.

Qualcomm revamped the BREW platform last year, creating a modular system that divided BREW into three components: UiOne, based on the user interface technology acquired from Trigenix, a content delivery and management platform and a library of content. The new flexibility in the platform gave carriers the option to taking part or all of the solution, allowing them to tailor the individual elements to their own content strategies. KDDI in Japan for instance uses the BREW delivery and management engine, but maintains its own content portfolio of Java applications in house and doesn’t use the BREW UI. O2, BREW’s first GSM customer, is trailing UiOne on one of its handsets as part of its efforts to create a unified customer experience across all of its handsets, but it’s using no other BREW components.

Sprint has always been cautious about overarching solutions that tie it into one vendor. It’s adoption of UiOne shows that Qualcomm’s new modular approach to BREW is working, said Bob Briggs, senior vice president for Qualcomm Internet Services. While some carriers may choose to follow Sprint’s lead and use UiOne to create a specialized service for a portion of its handsets, he said, others may choose to user UiOne as way to create a consistent user interface across all of its handsets.

Get Updates Via Email

related resources

popular articles

Want to use this article? Click here for options!
© 2008 Penton Media Inc.

Webcasts

WEBCAST

Telephony’s Inside Telecom Live: The Next Broadband Business Models

Find out! Watch Telephony's LIVE Webcast September 9, 2PM ET/11AM PT. Telephony will scope out next year's broadband business models. LEARN MORE or REGISTER NOW.

White Papers

WHITE PAPER

Distributed Denial of Service Attacks: Global Insights and Mitigation Techniques

This report provides unique insights into recent distributed denial of service (DDoS) attacks, including their number, type, frequency, duration, firepower, and origins. DOWNLOAD NOW

Podcasts

PODCAST

A Telephony Podcast: Planning for an Internet Traffic Jam

How fast is Internet traffic really growing, and what should broadband providers be doing to stay ahead of demand? LISTEN

Blogs

BLOG

How to Do A Deal With Google

Verizon Wireless looks to be cutting a search deal with Google. Operators must realize they have as much value to give as they do to receive.READ

E-Books

E-BOOK

READ E-BOOK: MANAGING THE CUSTOMER EXPERIENCE

This e-book explains how to keep your customers happy, reduce churn and strengthen profits. Sponsored by CA’s Wily Technology Division. READ NOW!

TV

TV

Interview with Jim Hansen of Embarq at NXTcomm08

Tune in to Telephony TV to watch an interview with Embarq's Jim Hansen at NXTcomm08. WATCH IT NOW.

  • Telephony Content
  • Telephony Content

NEWS & INSIGHTS

CURRENT ISSUE

TOOLS

more news

Global >>

MORE

Ethernet >>

MORE

Independent >>

MORE

IPTV >>

MORE

IMS >>

MORE

WiMax >>

MORE

VOIP >>

MORE

FTTX >>

MORE

Access >>

MORE

Broadband >>

MORE

Wireless >>

MORE

Software >>

MORE

Podcasts >>

MORE

Get Updates Via Email

Browse Issues

  • September 1, 2008
  • July 14, 2008
  • June 30, 2008
  • Jun 16, 2008
  • May 19, 2008
  • May 5, 2008
  • Apr 28, 2008