Cingular Wireless' new MEdia Net services is powered by a media portal created by applications developer and aggregator InfoSpace, the companies confirmed this week.

MEdia Net users can create a home page on their Cingular phones with content from up to 16 categories that is presented to them when they launch their mobile browsers. Additionally, customers can also find information, ringtones, wallpaper and other genres of wireless content from one dashboard. The search tool can also be personalized using a zip code feature to find the nearest gas station, ATM, hotel or other locations.

"Mobile access to content provides a huge opportunity for carriers, both in terms of improving customer satisfaction and increasing revenues. Yet, because the user experience has been so cumbersome, adoption rates have not reached their full potential," said Steve Elfman, executive vice president of technology and operations at InfoSpace. "By breaking down the many mobile content silos that exist, we are simplifying access to information and removing major barriers that have slowed mobile data use."

Over the next several weeks, MEdia Net will be offered to more than 30 million Cingular subscribers who have data capable mobile phones.