IPcelerate today announced the launch of a new application aimed at providing a link between wireless and wireline messaging.

The E2instein product, and the corresponding EM2S (Enterprise Multi-media Messaging Services) appliance, is designed to give users on IP telephony platforms or virtually any type of desktop phone or wireless handset the ability to send and receive messages. The technology comes at a time when wireless handsets sales are accelerating quickly and many users believe they should have the same capability on their desktops.

"What we started seeing in the last few months was everybody was telling us that within 5 to 10 years, a quarter of the world's population will have a device that can display some voice and data in the enterprise and residential environments " said Alok Jain, chief technology officer and vice president of research & development for IPcelerate.

The appliance translates text, multimedia, XML and voice messages between an IP voice network and a wireless (CDMA/GSM) network and supports JTAPI, TAPI, XML, SMS and MMS standards. The appliance uses IPcelerate's NIPA framework and allows enterprises to deploy the solution over a variety of wireless networks including Wi-Fi, RFID and Bluetooth.

"People are going to have all these different devices in their hands that allow them to talk, but you really want to be able to exchange data," said Kevin Brown, president and CEO of IPcelerate. "I want to be able to send information out and have something at the network level understand and translate."

In one scenario Brown sketched out, a retailer could use the application to notify its electronics department as soon as a load of 20 DVDs has arrived on its docks. Simultaneously, the application would send out text or voice messages to anyone on the waiting list for those particular titles, all without human intervention.

"The only thing that's happened is that 20 DVDs have arrived on the dock," Brown said.