Telephony LIVE

Know a service provider that is DEFINING INNOVATION?

Nominate a service provider today for the Telephony Innovation Awards, to be held at Telephony LIVE: The 2008 Telecom Summit!

Learn more or Nominate!

         Subscribe in NewsGator Online   Subscribe in Bloglines

Sprint eyeing BREW

more on the topic

More Related Articles

After years of striking its own mobile data course, Sprint is taking another look at Qualcomm’ BREW. The carrier said today it has incorporated BREW’s UiOne user interface into one of its phones, utilizing it to create “themed” decks users can tailor to their liking, and has plans to launch the UI on other handsets.

A Sprint spokesman confirmed today that Sprint is using UiOne on the Sanyo MM-7500 Power Vision phone, allowing users to customize their screens and interfaces with multiple interactive themes such as baseball and other affinities. Qualcomm also announced yesterday that Sprint would be one of the key presenters at its BREW conference in June, leading a discussion on how to use UiOne as theme engine.

But the Sprint spokesman said that adopting the BREW UI does not change Sprint’s overall content strategy. He said Sprint’s core application engine is still Java, and the company is dedicated to using the Java platform for all of its non-smartphone applications. Unlike Verizon Wireless, which itself doesn’t use UiOne, Sprint is not using the BREW delivery platform or content catalog.

Qualcomm revamped the BREW platform last year, creating a modular system that divided BREW into three components: UiOne, based on the user interface technology acquired from Trigenix, a content delivery and management platform and a library of content. The new flexibility in the platform gave carriers the option to taking part or all of the solution, allowing them to tailor the individual elements to their own content strategies. KDDI in Japan for instance uses the BREW delivery and management engine, but maintains its own content portfolio of Java applications in house and doesn’t use the BREW UI. O2, BREW’s first GSM customer, is trailing UiOne on one of its handsets as part of its efforts to create a unified customer experience across all of its handsets, but it’s using no other BREW components.

Sprint has always been cautious about overarching solutions that tie it into one vendor. It’s adoption of UiOne shows that Qualcomm’s new modular approach to BREW is working, said Bob Briggs, senior vice president for Qualcomm Internet Services. While some carriers may choose to follow Sprint’s lead and use UiOne to create a specialized service for a portion of its handsets, he said, others may choose to user UiOne as way to create a consistent user interface across all of its handsets.

Get Updates Via Email

related resources

popular articles

Want to use this article? Click here for options!
© 2008 Penton Media Inc.

White Papers

WHITE PAPER

Network Evolution to SIP-based Networks: Migration Strategies for Success

This paper explores the benefits of optical control plane functionality for service providers. You’ll learn the benefits of Ciena's CoreDirector, the first intelligent optical switch. DOWNLOAD NOW

Podcasts

PODCAST

A NXTcomm08 Podcast: George Dobrowski, Broadband Forum

George Dobrowski, chairman and president of the Broadband Forum, speaks with Associate News Editor Sarah Reedy about the broadband industry and its relevant themes at NXTComm08. LISTEN

Blogs

BLOG

What happened at NXTcomm08

Recuperating from the big show, here are some reflections on some of the more prominent themes amid activity at the show... READ

E-Books

E-BOOK

READ E-BOOK: MANAGING THE CUSTOMER EXPERIENCE

This e-book explains how to keep your customers happy, reduce churn and strengthen profits. Sponsored by CA’s Wily Technology Division. READ NOW!

Events

FEATURED EVENT

NXTcomm08: News from the show as only Telephony can deliver!

The editors of Telephony have all the news from NXTcomm08, including keynote recaps, podcasts, video interviews and much more! Visit nxtcommnews.com.

TV

TV

Interview with Jim Hansen of Embarq at NXTcomm08

Tune in to Telephony TV to watch an interview with Embarq's Jim Hansen at NXTcomm08. WATCH IT NOW.

  • Telephony Content
  • Telephony Content

NEWS & INSIGHTS

CURRENT ISSUE

TOOLS

more news

Global >>

MORE

Ethernet >>

MORE

Independent >>

MORE

IPTV >>

MORE

IMS >>

MORE

WiMax >>

MORE

VOIP >>

MORE

FTTX >>

MORE

Access >>

MORE

Broadband >>

MORE

Wireless >>

MORE

Software >>

MORE

Podcasts >>

MORE

Get Updates Via Email

Browse Issues

  • June 30, 2008
  • Jun 16, 2008
  • May 19, 2008
  • May 5, 2008
  • Apr 28, 2008
  • Apr 14, 2008
  • Mar 31, 2008