ORLANDO--Adobe Systems announced at Wireless 2007 here that the company had made Verizon Wireless, one of several current carrier partners, its exclusive wireless carrier launch partner in North America for delivering all new Adobe mobile applications.

Among the new services the carrier will launch are the Adobe FlashCast-based data services to mobile subscribers, in the second half of 2007.

Adobe FlashCast technology enables personalized, intuitive data and content services through a new generation of Adobe Flash Player compatible mobile applications called channels.

Verizon Wireless' FlashCast service is expected to include a series of basic and premium channels across a wide variety of handsets. Premier content providers and leading media brands are currently building channels that are expected to be available for Verizon Wireless subscribers.

"With FlashCast we will be able to offer our mobile customers an even more engaging experience including bold animation and new, compelling information and entertainment channels in an engaging user interface,” said John Stratton, executive vice president and chief marketing officer for Verizon. "We are very pleased with the Adobe Flash Lite service we launched last year, and today’s announcement is a natural progression of our relationship with Adobe.”